Industry needs more celebrities
30 Oct 2012
Well done to Dragons’ Den star Theo Paphitis for signing up be patron of The Skills Show at the NEC - and to the event’s organisers for arranging the TV star’s attendance at the event in the NEC 15-17 Nov..
The UK’s manufacturing industries have long struggled to engage with the public on issues, such as skills opportunities to young people or the role of its processes and products in improving health and well being.
With a few notable exceptions, however, industry has been relatively slow when it comes to recruiting the services of high-profile media personalities to get their messages across. For some, perhaps, the term ‘celebrity’ has litle to offer the world of science and engineering.
But the value of high-profile figures such as Paphitis in grabbing the attention of young people, their parents and teachers, cannot be overestimated – we need far more.
