Beer we go, beer we go, beer we go
15 Jan 2000
After seventeen customer complaints, Bass Brewers traced foul tasting beer to a faulty cooling process at its Cape Hill brewery in Bimingham. Once identified, the offending equipment was shut down.
Bass, which produces some seventeen million cans nationally per week, was forced to withdraw a range of cans and bottles after coolant leaked into the main flow stream. The coolant, monopropylene glycol, although used in small quantities in dairy products, is harmful if consumed in excessive amounts. As the fault was found at the height of the World Cup, excessive consumption was a distinct possibility, but no one was reported poisoned. The withdrawal ruined sales forecasts for the latter part of the World Cup tournament.