On target for 260 stands

Interest in the revitalised C&I 99: The Process Automation Event is mushrooming as we are heading into the final straight. The work that has gone into the Advisory Board Meetings and the time spent on the road by the team is now reaping dividends.

Event director Simon Bright says: `With 136 stands booked to date and at least another 40 optioned, we are confident of signing up 100 extra exhibitors before the show.'

Furthermore, the seminar programme is taking shape with support from independent industry bodies including the DTI, NPL and research groups Sira and ARC. Exhibiting companies such as Yokogawa and Endress + Hauser, will also be making presentations, as well as end-users.

The educational platform will attract new categories of visitor to the show. There will be five free seminar sessions per day lasting 40-60 minutes. They will be heavily promoted through bespoke advertising and a visitor ticketing campaign.

According to the show's marketing manager Anna Sandin, the promotional campaign is massive. `More than a million tickets are being distributed from February,' she says, `and the advertising spend has trebled with over 100 advertisements being placed in 20 key journals since September.'

The C&I 99 exhibition's promotional programme is packed with publicity opportunities for exhibitors, including editorially-supported updates, previews and reviews, free website hotlinks, free show catalogue entry, free use of the New Product Launch theatre and access to C&I 99 visitor database, to name but a few.

PROCESS ENGINEERING

Building on the success of the last Process Engineering exhibition in 1997, Miller Freeman Industrial Exhibitions is again co-locating a Process Engineering event with C&I 99.

Sponsored by Process Engineering itself, Process Engineering 99 provides a `hardware' counterpoint to the `software' side of the process industries that will be featured at C&I 99. The show provides the only forum this year for the suppliers of process plant and equipment to effectively exhibit - and, more importantly, sell - their essential products for the process marketplace.

To date, some 65 per cent of the available space has been booked and the show is on target for 80 stands.

See inside for more details and exhibitors' views on what will be the Process Engineering event of the year.

The C&I/PE event team is headed by exhibition director Simon Bright. You can call him on 0171 861 6160. Alternatively contact Iain McLean (6163), Nick Roberts (6165), Matthew Mein (6164), or Anna Sandin (6155). You can also e-mail the team at nhally@unmf.com or fax them on 0171 861 6250