For the perfect finish grab the new Engineering Utilities Buyers Guide 2006

When is a catalogue not a catalogue? When it is the culmination of a comprehensive market research project investigating customers’ needs, and the results used to produce a comprehensive product guide with silver stream finishing and specialist print.

Engineering Utilities based in Leeds, has been a family run firm for 30 years. In that time it has gained a reputation for excellent customer service, quality and expertise in supplying specialist stainless steel finishing equipment.

In keeping with this tradition, the latest venture for the company is the production of its fifth specialist product guide for the stainless steel industry. Following extensive market research amongst its clients old and new, Engineering Utilities has applied some brand new features.

Out goes the old style brochure making way for the new colour coded, user friendly, buyers guide, complete with helpful and easy to understand symbols. Engineers, welders and polishers can quickly and easily find the right tool for the job, in the new and improved comprehensive guide.

Chock full of industry stalwarts, the 2006 Buyers Guide has some new products that address heightened regulations governing vibration levels in the workplace and other health and safety issues.

The latest edition is the “How To” sections sprinkled throughout. The research showed that customers enjoyed and found invaluable instructions on how to use products. Consequently, the latest issue includes several step by step guides of how to achieve the perfect stainless steel finish.

A spokesperson for the company said: “The buyers guide is a big investment for us and it is important that it is right, so we conducted customer research to see how it could be improved.

“We were really pleased with the results and the constructive suggestions have been used to improve the design of our catalogue, such as the helpful symbols so that customers can choose the machines and equipment needed for each particular task. The colour coded pages make navigation easier and the sturdy front cover with flexible flap means that customers can mark the page they need.”

Whilst the Buyers Guide features over 1,000 finishing machines and consumables, Engineering Utilities will endeavour to match specialist needs if the product required isn’t included. Coupled with on-site demonstrations, next-day delivery and dedicated repair, it’s all part of the unique service that has helped this company to achieve 30 years of quality.

For products, sales and services contact Engineering Utilities on 0113 255 8887.

Engineering Utilities. 7 Milestone Court, Town Street, Stanningley, Leeds. LS28 6HE. Tel:  0113 255 8887   Fax:  0113 220 9858

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