Brewery honours entrepreneur owner
18 May 2010
Burnley, UK – Moorhouse’s has rolled out ’Chief Beer Taster’ ale in honour of chairman Bill Parkinson. The 7% strength ’limited edition’ brew was released for the Manchester entrepreneur’s 70th birthday celebrations. It is named after the fun moniker printed on his business card.
Since saving the Burnley brewery from closure 25 years ago ’because he liked the beer’, the brewery boss has invested heavily in its Pendle Witch brands. Now the internationally known brewer is bucking the recession to build a £4.2m brewing complex - and just days before a birthday toast the roof went on the new brew house.
Parkinson said: “The beer was a wonderful birthday surprise. It is a great tasting brew, very suitable for a chief beer taster. It was big surprise to see my face on a pump clip and on the bottles as well. I like to have the title on my card just for a bit of fun - chairman seems a bit pretentious - and it makes a great ice breaker. But I never expected this. And my birthday couldn’t have come at a better time. The new brewery is rapidly taking shape, so we could also raise a glass to future.”
Moorhouse’s is the North West’s largest dedicated cask-conditioned ale brewer and is enjoying year-on year sales growth for its award winning brews, winning business with leading pub companies and in the free trade across the UK.
The 145-year-old company’s recently commenced expansion project includes the ’tower brewery’ development. This will double the workforce and treble production capacity for Pendle Witch cask ales to some 1,000 barrels a week.
